Business Industry:
Visa Consultancy
Business Location:
Vadodara, Gujarat
Services Offerec:
SEO, SMM, PPC, Website
Working Since:
September 2020
Edge International’s mission to simplify the study abroad experience has helped them to emerge as one of the best study abroad consultants in Vadodara. They have streamlined 2000+ student applications in the past 16 years. Their team is dedicated to provide top notch career counseling, visa assistance and guidance to study in the UK, Australia, and Canada.
Their Problem
Since the visa consultation business is a vast industry, Edge International found it challenging to generate leads for student visas.
Our Solution
Our plan of action involved advertising campaigns across various platforms, creating a user friendly and visually attractive website, through engaging and consistent content we levelled up their social media presence and lastly we did SEO optimizations to ensure their long tern visibility in organic search engine results.
Services Provided
SEO
We improved their website’s visibility in Google results through SEO optimizations. It included improving website content, meta title and meta description for better ranking using high performing keywords. This strategy caused a surge in their organic leads for student visa.
SMM
To boost our client’s social media presence, we crafted instagram grid posts which made their profile more visually appealing and to enhance the interaction with their followers we created reels with better reach, posted polls on stories to understand student’s expectations such as country, budget, accommodation etc.
PPC
We created compelling Pay-Per-Click advertising campaigns for Google, Facebook and Instagram and by bidding on relevant high performing keywords we were able to drive qualified leads to our client.
Website Development
Since Edge International wanted to outrank their competitors, we created a catchy website for them that could generate leads for them and establish authority.
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